SAP

A City That’s
The Talk Of
The Town

SAP is widely perceived as a large enterprise solutions provider, a big IT company that does big business. It’s about time people see SAP as a big idea company instead.

 

How do we communicate something so intrinsic and yet make it palatable and cool?

 

Cue the Hyper-Connected City – a visually stunning transliteration of the work SAP does; turning a smorgasbord of good ideas into great businesses today. Explore and invade, learn and interact, talk and be heard in a city that’s a lot less classical and a lot more rock n’ roll.

SAP

A City That’s
The Talk Of The Town

SAP is widely perceived as a large enterprise solutions provider, a big IT company that does big business. It’s about time people see SAP as a big idea company instead.

 

How do we communicate something so intrinsic and yet make it palatable and cool?

 

Cue the Hyper-Connected City – a visually stunning transliteration of the work SAP does; turning a smorgasbord of good ideas into great businesses today. Explore and invade, learn and interact, talk and be heard in a city that’s a lot less classical and a lot more rock n’ roll.

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