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Kuala Lumpur City Walk

Breathing New Life
To A Familiar Street

Since its inception in 2011, KLCW has long been heralded as an exciting thoroughfare
in the heart of Kuala Lumpur that will transform the cityscape.

 

But what happens when a whole street loses its lustre? Time for a do-over.

 

We sought to deliver a brand story that was indelible and inspired; symptomatic of a tribe
that’s inclusive yet exclusive, interwoven into the social fabric of KL. Intrinsically Malaysian,
yet its soul welcomes the uninitiated filled with curiosity and wanderlust.

Kuala Lumpur City Walk

Breathing New Life To A Familiar Street

Since its inception in 2011, KLCW has long been heralded as an exciting thoroughfare in the heart of Kuala Lumpur that will transform the cityscape.

 

But what happens when a whole street loses its lustre? Time for a do-over.

 

We sought to deliver a brand story that was indelible and inspired; symptomatic of a tribe that’s inclusive yet exclusive, interwoven into the social fabric of KL. Intrinsically Malaysian, yet its soul welcomes the uninitiated filled with curiosity and wanderlust.

before
after
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